While I’m not one to make a fuss over what guys on the PGA tour are doing (for most of us, the pro game bears very little resemblance to the one we play), I must admit that anytime a company you probably haven’t heard of can put their gear into the bags of the world’s best players I’m going to be a little curious.

The guys who played in last weekend’s AT&T Pebble Beach Pro-Am literally have tens, if not hundreds of thousands of dollars riding on their ability to get the most out of what’s in their bag. For any Pro, let alone 7 of them, to swap out their familiar grips for the new Energy Grip tells me the Newport Beach, CA company might just have developed something worth talking about.

In my 2008 Golf Gear Guide Best of the Rest Post I talked about the often-overlooked importance of having good grips installed on your clubs. I can’t complain enough about the guys I’ve played with who are trying to use beat down, slippery, cracked, and in some cases partially missing grips. Granted, it’s not my gear, and I shouldn’t care, but if you’re paying anywhere from $25-$350 for a round of golf, you shouldn’t be short-changing yourself before you hit the first tee.

Energy Grip has taken the science of high performing golf grips to the next level. Billed as “Technology you can feel”, the company has taken vibration dampening technology developed at the University of Texas, and incorporated it into their new line of golf grips.

The Energy Grip has 3 distinct components that work together to decrease the fatigue caused by repetitive shock and vibration. If these grips can help the pros (who generally hit the ball in the center of the clubface), imagine what a difference they could potentially make for guys like you and me who occasionally (ok frequently) hit the ball of the toe, the hosel, and other parts of the club face that don’t really leave your hands with that buttery-soft feeling.

The 3 part construction includes chambers that dampen, absorb, and dissipate vibration. The evenly spaced receptacles allow vibration to be released through the system itself; not to the golfers hands and arms.

Most golfers with a handicap of 20 or better can tell you that vibration and feel are not the same thing. Vibration is the nasty stuff that makes your hands and arms sore, especially on those days when you’re struggling a bit to find the center of the clubface. Feel is the subtle good stuff that tells you that you’ve hit the ball on the screws, or that you’ve pushed one a little bit left, or right.

The Energy Grip promises to remove unpleasant vibration, with no loss of feel. That sounds like something we can all get on board with.

Energy Grips are current available in 3 models. The Tour model is very similar in appearance to the Lampkin Crossline and GolfPride Tour Velvet. The Tour Cords fits in nicely with the Lampkin Tour Black Cord, and the GolfPride Tour Velvet Cord.

Finally, Energy Grip offers a Rogers model. The Rogers is a two-tone model similar to that GolfPride DD2 that I love so much. The colored portions provide a visual grip placement guide, along with all the benefits we’ve already discussed. The Rogers model is available in Red, Blue, Yellow, and what looks to me like Texas Longhorn Orange.

While not as easy to find as grips by Lamkin, Winn, and GolfPride, the Energy Grip ($10.99 per grip), with its burgeoning tour presence, and promise of keeping your hands happier over the course of 18 (or 36) sounds like it deserves a look next when next you regrip your sticks.

We haven’t tried them yet ourselves, but if and when we do, we’ll certainly provide a full review.

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